Target Audience

Target Audiences - http://en.wikipedia.org/wiki/Target_audience

In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.  For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child.

A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing managemen. The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

My Target Audience

For my documentary I plan to be targeting a wide range of audiences both teenagers and adults, also I will be targeting the male and female gender. I would want to show my documentary across  more than one specific group of people,  as I feel it is an essential to show and give an understanding about my documentary to more than one group of people. By doing this I hope my audiences will either learn something new or remember past memories and relate to my documentary. I think my documentary will appeal more to adults and men purely because it will be about my Grandad and he's past which features him living threw WWII in which I found that Adults and Men are more attracted to. But hopefully Teenagers and the female gender will want to also see this because it could bring back memories and they could learn something new.  I would want my documentary to be screened from 8pm on Channel4 as I feel this will help us achieve a larger target audience, family's will be watching TV together around that time so this will widen my target audience to what I want it to be.